Brand Voice
“Can’t get that brand out of my head…” Have you heard that song? We all have. Well, maybe not that exact melody, but some memorable sound effect, cool tune, or catchy jingle. And I’ll bet there was a...
View ArticleFast Forward: Sales and Marketing
10 great sales and marketing ideas Work out your body and mind with scheduled exercises. Buff body, bright mind. Go the extra rep of sit ups and creative challenges. Attend theater events to improve...
View ArticleKool Wordz
Cutting through the clutter of sameness gets tougher every day. Message overload and disruptive and many times useless data are all trying to find a little space in the overstimulated, simpleminded...
View ArticleBrandtown, USA
Communities, cities, and even states all compete in the world of everything — commerce, tax bases, cultural riches, hometown intellects, the creative class, and happy folks using it all. It’s the fuel...
View ArticleAn Inside Job
A great brand is a wonderful thing — a representation of your products and services; the story of you and your team; a powerful beacon that attracts new business, keeps buyers from jumping ship, and...
View ArticleCaught in a Big Storm
I’m a Florida girl. I love the sun, beaches, and tennis year round. When I moved here three years ago, I never even thought about hurricanes — I live on the west coast — most hurricanes I’d heard about...
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